When you consider that Amazon sold 7.7 million Fire tablets in Q4 2017 alone, Amazon could easily more than double Alexa’s presence on smart displays this year with the launch of its latest Fire 7 tablet. According to the Voicebot Smart Speaker Consumer Adoption Report, the current installed base of smart displays in the United States is around 8.7 million. However, the company has found success with its line of affordable Fire tablets. Amazon has struggled to get consumers to buy its smart displays when you compare it to the rapid adoption of its Echo smart speakers, although it does command a healthy 67% of the market. That is less than a fourth of the price of the second-generation Echo Show which retails for $229.99. The Fire 7 is Amazon’s best seller according to its product page and only retails for $49.99. A $50 Portable Version of the Amazon Echo ShowĪdding the hands-free Alexa feature to the new version of the Fire 7 tablet essentially turns the tablet into a low-cost, portable version of the Amazon Echo Show. Now users can call on Alexa like they would with a smart speaker. So hands-free, but not exactly touch-free. Amazon did bring a “hands-free Alexa” via a software update to Fire 7 and 8 tablets last year, but the device had to be awake or plugged in to access the feature. Amazon’s voice assistant has been on Fire tablets for years, but it wasn’t until the launch of the Fire HD 10 two years ago that Alexa could be called upon without having to wake or touch the device. But the most noteworthy update is that the new version includes a hands-free Alexa feature. The eight generation of the tablet features faster processors, more storage and a better camera than its predecessor. Today Amazon launched the latest version of its best-selling Fire 7 Tablet which has not been revamped since 2017.
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